lays.com Overview

Alexa Rank

254,773

Daily Pageviews per Visitor

2.1

Daily Time on Site

1:39

Bounce Rate

46.0%

Search Traffic

29.4%

Total Sites Linking In

192

Traffic Statistics

Audience Geography

United States
India
Canada
Others
Visitors by Country Site Traffic

United States

 28.2%

India

 27.6%

Canada

 4.6%
Rankings by Country Alexa Rank #

United States

 107,793

India

 83,876

Canada

 61,223

Keyword Analysis

Top Keywords

lays
lays chips
lay's
lays company
lays potato chips
Top Keywords Search Traffic

lays

 25.04%

lays chips

 17.23%

lay's

 5.2%

lays company

 2.99%

lays potato chips

 2.71%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
106,259
-
10,396,634
1,001,266
323,160

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic		 Search
Popularity

ruffles

 23 37

ruffles chips

 23 25

all dressed chips

 20 34

lays ketchup chips

 20 25

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site		 Search
Popularity

chips lays

 48 15

lays.com enter code

 33 8

fritolay

 52 30

new lays flavors

 71 19

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic		 Organic
Competition

lays website

 25 48

lays chips company

 24 25

lays company

 19 12

chips website

 16 47

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity		 Organic Share
of Voice

frito lay

 43 0.15%

wavy

 43 0.17%

lays india

 16 3.46%

frito-lay

 33 0.72%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
44.4%
29.4%
1.9%
Website Referral Sites
192
56
25
3

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