kiehls.com.au Overview
Alexa Rank
576,980
Daily Pageviews per Visitor
2.4
Daily Time on Site
2:18
Bounce Rate
39.3%
Search Traffic
24.4%
Total Sites Linking In
70
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
94.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
9,640 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kiehl's |
9.72% |
|
kiehls |
9.05% |
|
kiehls eye cream |
7.89% |
|
khiels |
3.82% |
|
kiehls ultra facial cream |
3.67% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 363,952 | |
| 319,695 | |
| - | |
| 668,983 | |
| 698,863 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 155 | 24 | |
| 40 | 14 | |
| 6 | 2 | |
| 4 | 3 | |
| 3 | 95 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
privacy policy |
0 | 0 |
|
new products |
0 | 0 |
|
personal data |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kiehl's since 1851 |
34 | 21 |
|
clearly corrective dark spot solution |
31 | 17 |
|
powerful-strength line-reducing concentrate |
31 | 17 |
|
kiehls us |
31 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kiehl's since 1851 |
51 | 21 |
|
powerful-strength line-reducing concentrate |
60 | 17 |
|
men skin care |
56 | 24 |
|
clinique |
66 | 57 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
clearly corrective dark spot solution |
31 | 63 |
|
calendula herbal extract alcohol-free toner |
30 | 48 |
|
kiehl's website |
29 | 42 |
|
kiehl's clearly corrective dark spot solution |
27 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kheils |
25 | 1.37% |
|
kiehls ultra facial cream |
26 | 1.14% |
|
kielhs |
24 | 1.46% |
|
anti aging cream |
29 | 0.45% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.2% | |
| 36.4% | |
| 24.4% | |
| 20.7% | |
| Website | Referral Sites |
|---|---|
| 386 | |
| 180 | |
| 70 | |
| 20 |
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