kensington.com Overview
Alexa Rank
90,981
Daily Pageviews per Visitor
2.3
Daily Time on Site
3:33
Bounce Rate
51.1%
Search Traffic
44%
Total Sites Linking In
1,133
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
32.2% |
|
India |
7.7% |
|
United Kingdom |
5.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
36,481 |
|
India |
140,834 |
|
United Kingdom |
38,955 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kensington |
9.58% |
|
kensington lock |
2.8% |
|
kensington trackball |
2.3% |
|
ケンジントン トラックボール |
1.47% |
|
kensington expert mouse |
1.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 86,346 | |
| 158,376 | |
| 56,378 | |
| 62,859 | |
| 151,473 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 447 | 6 | |
| 167 | 11 | |
| 131 | 24 | |
| 63 | 5 | |
| 51 | 57 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ethernet |
40 | 5 |
|
usb |
58 | 5 |
|
laptops |
109 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
displaylink manager |
36 | 27 |
|
targus displaylink driver |
35 | 24 |
|
displaylink driver windows 10 |
33 | 27 |
|
display link manager |
33 | 20 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kvm switch |
61 | 47 |
|
document holder |
71 | 29 |
|
standing desk |
63 | 56 |
|
ergonomic chair |
71 | 46 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hub vs docking station |
37 | 60 |
|
hub vs dock |
31 | 63 |
|
docking station vs hub |
27 | 63 |
|
thunderbolt 3 vs 4 |
23 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what is a kensington lock |
19 | 3.95% |
|
docking station laptop |
20 | 1.98% |
|
multi display adapter |
18 | 3.21% |
|
usb dock |
25 | 1.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.2% | |
| 54.1% | |
| 48.3% | |
| 44% | |
| 21.8% |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 813 | |
| 508 | |
| 341 | |
| 27 |
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