kemper.com Overview
Alexa Rank
58,949
Daily Pageviews per Visitor
5.7
Daily Time on Site
5:14
Bounce Rate
14.4%
Search Traffic
5.9%
Total Sites Linking In
1,624
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
95.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
9,927 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kemper insurance |
26.82% |
|
kemper |
15.48% |
|
kemper specialty |
7.04% |
|
kemper auto insurance |
3.68% |
|
kemper preferred |
3.26% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 675,317 | |
| 274,567 | |
| 52,782 | |
| - | |
| 229,080 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 78 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
health insurance |
7 | 5 |
|
underwriting |
12 | 3 |
|
insurance agent |
11 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
infinity |
16 | 59 |
|
preferred insurance |
15 | 18 |
|
car insurance quotes |
14 | 53 |
|
infiniti |
13 | 58 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
stillwater insurance |
13 | 38 |
|
insurance |
68 | 57 |
|
bristol west insurance |
56 | 34 |
|
car insurance near me |
63 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
infinity insurance company |
23 | 59 |
|
kemper insurance company |
22 | 19 |
|
unitrin auto and home insurance company |
19 | 44 |
|
kemper independence insurance company |
19 | 13 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
united insurance company of america |
24 | 1.67% |
|
infinity auto |
35 | 0.55% |
|
how much dwelling coverage do i need |
24 | 1.69% |
|
what is dwelling coverage |
15 | 4.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 47.3% | |
| 9.1% | |
| 5.9% | |
| 0% | |
| Website | Referral Sites |
|---|---|
| 1.6 k | |
| 991 | |
| 300 | |
| 3 |
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