kaspersky.co.in Overview
Alexa Rank
40,998
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:41
Bounce Rate
41.9%
Search Traffic
53.2%
Total Sites Linking In
270
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
72.0% |
|
Bangladesh |
4.1% |
|
Sri Lanka |
3.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
5,621 |
|
Bangladesh |
5,281 |
|
Sri Lanka |
2,712 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kaspersky |
7.86% |
|
kaspersky internet security |
7.77% |
|
cyber security |
5.85% |
|
kaspersky total security |
5.59% |
|
kaspersky internet security 2018 |
4.11% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 28,264 | |
| 2,210 | |
| 384,893 | |
| 1,383,834 | |
| 277,738 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 7,630 | 14 | |
| 80 | 6 | |
| 41 | 9 | |
| 39 | 1 | |
| 3 | 104 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
malware |
20 | 18 |
|
data leak |
15 | 4 |
|
anti virus |
19 | 10 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
scan online |
34 | 27 |
|
scanner online |
29 | 30 |
|
ransomware scanner |
28 | 14 |
|
quick heal total security |
26 | 42 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kaspersky cloud |
20 | 23 |
|
kaspersky vpn secure connection |
60 | 16 |
|
kasperski |
59 | 19 |
|
kaspersky android |
62 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free antivirus |
55 | 69 |
|
free antivirus download |
55 | 63 |
|
online virus scan |
55 | 66 |
|
antivirus free download |
52 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
enterprise cyber security solutions |
19 | 1.41% |
|
utm firewall |
30 | 0.76% |
|
kaspersky mobile |
16 | 4.88% |
|
download antivirus for windows 10 |
19 | 1.85% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.2% | |
| 38.8% | |
| 35.4% | |
| 26.1% | |
| 17.5% |
| Website | Referral Sites |
|---|---|
| 11.9 k | |
| 270 | |
| 226 | |
| 155 |
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