johnhancockinsurance.com Overview
Alexa Rank
237,780
Daily Pageviews per Visitor
2.5
Daily Time on Site
3:46
Bounce Rate
65.0%
Search Traffic
10.5%
Total Sites Linking In
175
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
93.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
83,931 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
john hancock |
13% |
|
john hancock long term care |
11.67% |
|
john hancock life insurance |
8.73% |
|
john hancock vitality |
5.96% |
|
john hancock long term care login |
3.16% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 30,435 | |
| - | |
| 8,219,321 | |
| 203,570 | |
| 1,607,696 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 14 | 1 | |
| 8 | 1 | |
| 1 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new york |
9 | 1 |
|
registered trademark |
9 | 1 |
|
life insurance |
12 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
jhpensions login |
29 | 26 |
|
jhpensions |
28 | 39 |
|
john hancock retirement |
28 | 34 |
|
john hancock retirement login |
25 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
jhpensions |
23 | 39 |
|
john hancock safe access |
50 | 8 |
|
john hancock annuities |
13 | 28 |
|
john hancock retirement |
40 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
john hancock life insurance company |
42 | 10 |
|
john hancock company |
36 | 19 |
|
john hancock online payment |
35 | 13 |
|
john hancock website |
35 | 17 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
john hancock financial |
20 | 3.3% |
|
investable assets |
22 | 1.94% |
|
cost of care |
24 | 2.05% |
|
john handcock |
20 | 1.8% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 11.4% | |
| 10.5% | |
| 0% | |
| Website | Referral Sites |
|---|---|
| 862 | |
| 175 | |
| 63 | |
| 10 |
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