ironplanet.com Overview
Alexa Rank
45,537
Daily Pageviews per Visitor
6.8
Daily Time on Site
7:32
Bounce Rate
35.6%
Search Traffic
28.1%
Total Sites Linking In
207
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
64.6% |
|
Peru |
13.8% |
|
Canada |
8.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
11,510 |
|
Peru |
3,473 |
|
Canada |
8,037 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
iron planet |
7.49% |
|
ironplanet |
4.13% |
|
govplanet |
3.02% |
|
gov planet |
1.87% |
|
boom truck |
1.23% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 38,595 | |
| 47,827 | |
| 61,255 | |
| 61,834 | |
| 39,571 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,321 | 4 | |
| 246 | 5 | |
| 207 | 17 | |
| 24 | 3 | |
| 17 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
informational purposes |
41 | 10 |
|
buying decisions |
36 | 11 |
|
auction |
48 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
skid steer |
31 | 42 |
|
cat 320 |
29 | 23 |
|
skiploader |
29 | 23 |
|
cat d8 |
28 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bobcat t190 |
26 | 23 |
|
skid steer |
51 | 42 |
|
vacuum truck for sale |
52 | 17 |
|
machinery for sale |
48 | 19 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
backhoe for sale |
63 | 60 |
|
motor grader for sale |
62 | 19 |
|
used backhoe for sale |
60 | 58 |
|
wheel loader for sale |
58 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
eagle picher r80 forklift |
10 | 4.47% |
|
auction calendar |
28 | 0.3% |
|
military humvee |
22 | 2.46% |
|
equipment for sale |
18 | 4.43% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.7% | |
| 62% | |
| 28.1% | |
| 25.7% | |
| 22% |
| Website | Referral Sites |
|---|---|
| 508 | |
| 256 | |
| 207 | |
| 135 | |
| 110 |
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