interpublic.com Overview
Alexa Rank
13,106
Daily Pageviews per Visitor
4.4
Daily Time on Site
2:11
Bounce Rate
36.8%
Search Traffic
2.8%
Total Sites Linking In
902
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
32.3% |
|
Japan |
14.9% |
|
India |
9.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
8,688 |
|
Japan |
5,305 |
|
India |
25,012 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ipg |
15.88% |
|
interpublic group |
7.36% |
|
ipg mediabrands |
3.36% |
|
ipg agencies |
2% |
|
kinesso |
1.75% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 251,518 | |
| 41,825 | |
| 91,629 | |
| 66,568 | |
| 222,908 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 407 | 5 | |
| 56 | 10 | |
| 23 | 7 | |
| 1 | 45 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
business units |
2 | 12 |
|
human resources |
0 | 0 |
|
survey data |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
perceptyx |
13 | 26 |
|
initiatives |
12 | 44 |
|
um careers |
11 | 30 |
|
flite |
11 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
wpp |
32 | 48 |
|
wavemaker |
53 | 39 |
|
tbwa |
15 | 38 |
|
teads |
57 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
initiative agency |
36 | 54 |
|
ipg agency |
33 | 52 |
|
initiative company |
30 | 59 |
|
rufus agency |
28 | 36 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
media brands |
16 | 4.12% |
|
onepass |
39 | 0.31% |
|
ipg acxiom |
20 | 4.48% |
|
ep co |
20 | 3.41% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.1% | |
| 10.9% | |
| 5.9% | |
| 2.8% | |
| 2.4% |
| Website | Referral Sites |
|---|---|
| 902 | |
| 210 | |
| 155 | |
| 152 | |
| 103 |
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