integralads.com Overview
Alexa Rank
56,184
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:56
Bounce Rate
54.9%
Search Traffic
19.8%
Total Sites Linking In
1,629
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
29.0% |
|
United States |
27.0% |
|
Serbia |
3.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
38,332 |
|
United States |
40,024 |
|
Serbia |
4,963 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
integral ad science |
24.03% |
|
ias |
12.76% |
|
ias insider |
2.35% |
|
アドフラウド |
2.32% |
|
brand safety |
2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 63,096 | |
| 137,780 | |
| 21,590 | |
| 28,377 | |
| 20,339 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 503 | 11 | |
| 201 | 3 | |
| 98 | 5 | |
| 86 | 5 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
consumer privacy |
1 | 8 |
|
trade desk |
0 | 0 |
|
digital advertising |
13 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ott advertising |
29 | 29 |
|
video advertising |
27 | 28 |
|
ssp advertising |
26 | 25 |
|
ctv advertising |
26 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
teads |
57 | 40 |
|
ad exchange |
48 | 39 |
|
unified id 2.0 |
59 | 23 |
|
demand side platform |
68 | 31 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
ad verification companies |
35 | 58 |
|
contextual targeting solutions |
27 | 53 |
|
how to buy ott advertising |
23 | 44 |
|
ad exchange vs ssp |
22 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
vast vpaid |
18 | 2.17% |
|
integral ad science ipo |
10 | 4.74% |
|
ad fraud detection |
14 | 3.92% |
|
vast 4.0 |
17 | 3.49% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.3% | |
| 52.3% | |
| 19.8% | |
| 19.1% | |
| 12.7% |
| Website | Referral Sites |
|---|---|
| 3.5 k | |
| 2.7 k | |
| 1.6 k | |
| 1.4 k | |
| 326 |
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