insurancebusinessmag.com Overview
Alexa Rank
80,297
Daily Pageviews per Visitor
1.4
Daily Time on Site
1:35
Bounce Rate
76.5%
Search Traffic
63.8%
Total Sites Linking In
2,271
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
31.3% |
|
India |
20.4% |
|
Australia |
5.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
42,087 |
|
India |
58,866 |
|
Australia |
21,635 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
state farm |
4% |
|
liberty mutual |
1.28% |
|
insurance news |
1.07% |
|
willis towers watson |
0.8% |
|
insurance business |
0.75% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 74,927 | |
| 149,483 | |
| 79,427 | |
| 231,896 | |
| 31,861 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 24,522 | 3 | |
| 24,428 | 4 | |
| 12,805 | 4 | |
| 9,853 | 2 | |
| 356 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
coronavirus crisis |
144 | 2 |
|
workers compensation |
344 | 3 |
|
insurance business |
11,177 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
insurance brokers by size |
37 | 8 |
|
insurance broker list |
34 | 8 |
|
ciab |
33 | 27 |
|
bermuda reinsurance |
33 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
home insurance |
68 | 50 |
|
lloyds of london |
57 | 38 |
|
insurance company ratings |
65 | 31 |
|
blackboard insurance |
51 | 22 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
largest insurance companies |
43 | 56 |
|
biggest insurance companies |
43 | 56 |
|
top 100 insurance companies in usa |
43 | 58 |
|
insurance company ranking |
41 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
car insurance uk |
23 | 1.68% |
|
amazon insurance accelerator program |
11 | 4.56% |
|
attune insurance |
24 | 1.28% |
|
howden insurance |
16 | 4.98% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.6% | |
| 64.4% | |
| 63.8% | |
| 53.4% | |
| 34.3% |
| Website | Referral Sites |
|---|---|
| 11.3 k | |
| 6.1 k | |
| 2.3 k | |
| 2.2 k | |
| 464 |
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