instituteforpr.org Overview
Alexa Rank
309,100
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:10
Bounce Rate
72.2%
Search Traffic
47.4%
Total Sites Linking In
726
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
11.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
245,450 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
crisis management |
6.92% |
|
fellowship |
6.38% |
|
public relations |
4.95% |
|
crisis communication |
1.99% |
|
issues management |
1.44% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,088,029 | |
| 86,530 | |
| 489,867 | |
| 110,180 | |
| 450,081 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
pr measurement |
24 | 10 |
|
social media crisis communication plan |
24 | 9 |
|
media training |
23 | 29 |
|
business wire |
22 | 39 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
pr agency |
55 | 34 |
|
pr firm |
54 | 26 |
|
public relations firms |
54 | 17 |
|
crisis management team |
48 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pr website |
26 | 57 |
|
pr websites |
18 | 56 |
|
crisis management firms |
17 | 46 |
|
the techniques most effective in managing a crisis situation. |
17 | 43 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
crisis communications |
20 | 3.2% |
|
pr crisis |
16 | 3.89% |
|
ipr |
41 | 0.15% |
|
crisis management plan |
25 | 1.3% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 60% | |
| 47.4% | |
| 40% | |
| 38.9% | |
| Website | Referral Sites |
|---|---|
| 2 k | |
| 1.1 k | |
| 726 | |
| 354 | |
| 105 |
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