instituteforgovernment.org.uk Overview
Alexa Rank
182,293
Daily Pageviews per Visitor
1
Daily Time on Site
1:57
Bounce Rate
73.6%
Search Traffic
56.9%
Total Sites Linking In
1,585
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
54.0% |
|
United States |
4.2% |
|
Pakistan |
4.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
6,363 |
|
United States |
326,916 |
|
Pakistan |
65,104 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
uk lockdown |
3.85% |
|
lockdown uk |
2.3% |
|
uk lockdown timeline |
1.26% |
|
performance tracker |
1.01% |
|
jacqui smith |
0.96% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 518,607 | |
| 17,166 | |
| 37,702 | |
| 351,724 | |
| 3,441,891 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 80,652 | 98 | |
| 7,724 | 285 | |
| 2,155 | 65 | |
| 730 | 84 | |
| 239 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
petition |
0 | 0 |
|
house of commons |
83 | 102 |
|
uk government |
106 | 142 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
common travel area |
28 | 21 |
|
test |
25 | 70 |
|
uk red list |
25 | 31 |
|
leaving uk covid |
25 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
priti patel |
75 | 35 |
|
michael gove |
76 | 32 |
|
boris johnson |
79 | 52 |
|
theresa may |
79 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
judicial review |
28 | 56 |
|
eu agencies |
24 | 43 |
|
how to get a covid passport |
22 | 66 |
|
single market vs customs union |
21 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
scientific advisory group for emergencies |
10 | 3.93% |
|
is ireland in the eu |
23 | 1.07% |
|
michael fallon |
21 | 1.65% |
|
vaccine passports uk |
10 | 4.9% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.9% | |
| 47.8% | |
| 43.9% | |
| 33.5% | |
| 28.6% |
| Website | Referral Sites |
|---|---|
| 25.1 k | |
| 8.7 k | |
| 1.6 k | |
| 954 | |
| 835 |
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