iiss.org Overview
Alexa Rank
181,363
Daily Pageviews per Visitor
1.6
Daily Time on Site
2:05
Bounce Rate
69.0%
Search Traffic
40.7%
Total Sites Linking In
1,825
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
12.2% |
|
United Kingdom |
10.0% |
|
Turkey |
2.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
102,546 |
|
United Kingdom |
24,655 |
|
Turkey |
42,598 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
iiss |
6.34% |
|
iiss military balance |
4.6% |
|
international institute for strategic studies |
4.1% |
|
military balance |
3.3% |
|
military balance 2022 |
2.76% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 30,489 | |
| 44,699 | |
| 41,414 | |
| 27,878 | |
| 34,881 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
five eyes |
30 | 36 |
|
indo-pacific |
25 | 22 |
|
5 eyes |
23 | 29 |
|
poni |
23 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
iran |
69 | 62 |
|
one belt one road |
68 | 38 |
|
india china |
76 | 38 |
|
iran deal |
76 | 46 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
defence review |
32 | 49 |
|
aukus deal |
17 | 68 |
|
iran vs north korea |
17 | 55 |
|
us arms sales to taiwan |
14 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
australia nuclear submarines |
12 | 3.31% |
|
complete registration |
14 | 4.24% |
|
tsirkon |
15 | 3.12% |
|
strategic studies institute |
15 | 4.77% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.7% | |
| 52.4% | |
| 40.7% | |
| 39% | |
| 15.8% |
| Website | Referral Sites |
|---|---|
| 6.7 k | |
| 3.7 k | |
| 1.8 k | |
| 1.6 k | |
| 1 k |
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