iff.com Overview
Alexa Rank
135,895
Daily Pageviews per Visitor
1.7
Daily Time on Site
2:41
Bounce Rate
47.1%
Search Traffic
6.4%
Total Sites Linking In
596
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
41.7% |
|
India |
16.3% |
|
Sweden |
2.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
48,951 |
|
India |
118,527 |
|
Sweden |
26,544 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
iff |
42.79% |
|
international flavors and fragrances |
5.14% |
|
international flavors & fragrances |
4.99% |
|
iff investor relations |
4.4% |
|
international flavors & fragrances inc |
2.29% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 64,598 | |
| 209,961 | |
| 609,857 | |
| 1,296,450 | |
| 152,296 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 316 | 2 | |
| 266 | 14 | |
| 153 | 13 | |
| 65 | 8 | |
| 11 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
geneva |
1 | 3 |
|
perfumes |
3 | 4 |
|
perfumery |
9 | 10 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
fine fragrances |
28 | 10 |
|
fine fragrance |
27 | 11 |
|
flavour |
21 | 37 |
|
perfumer |
21 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
givaudan |
28 | 38 |
|
firmenich |
28 | 36 |
|
imcd |
56 | 27 |
|
chr hansen |
53 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
flavor company |
27 | 40 |
|
fragrance company |
27 | 44 |
|
flavor companies |
23 | 41 |
|
flavor company cincinnati |
18 | 18 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
essential flavors & fragrances |
12 | 4.7% |
|
ttm profit |
12 | 4.96% |
|
animal nutrition |
24 | 1% |
|
lmr |
41 | 0.17% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.5% | |
| 45.1% | |
| 21.2% | |
| 9.4% | |
| 6.4% |
| Website | Referral Sites |
|---|---|
| 711 | |
| 596 | |
| 562 | |
| 510 | |
| 186 |
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