houseofknives.com.au Overview
Alexa Rank
559,439
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:12
Bounce Rate
56.8%
Search Traffic
48.7%
Total Sites Linking In
24
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
60.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
15,896 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
damascus steel |
5.66% |
|
damascus steel knife |
4% |
|
f dick knives |
3.51% |
|
kitchen knife australia |
2.9% |
|
what is damascus steel |
2.72% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 279,853 | |
| 249,323 | |
| 1,187,823 | |
| - | |
| 1,447,198 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 74 | 11 | |
| 50 | 2 | |
| 26 | 0 | |
| 16 | 5 | |
| 3 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ergonomics |
2 | 0 |
|
chef |
15 | 1 |
|
knives |
38 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
chef knife vs santoku |
27 | 11 |
|
santoku knife uses |
26 | 22 |
|
santoku chef knife |
26 | 12 |
|
how to sharpen steak knives |
25 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
chefs knife |
71 | 30 |
|
global knives |
25 | 38 |
|
steak knives |
73 | 32 |
|
knife sharpening |
59 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
fillet knife vs boning knife |
34 | 41 |
|
santoku vs chef knife |
32 | 50 |
|
best sushi knife |
32 | 47 |
|
santoku knife vs chef knife |
31 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
best steak knife |
18 | 3.63% |
|
butcher knife |
34 | 0.3% |
|
zwilling |
41 | 0.16% |
|
best knives |
33 | 0.57% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.7% | |
| 43.1% | |
| 29.7% | |
| Website | Referral Sites |
|---|---|
| 35 | |
| 26 | |
| 24 | |
| 12 |
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