highmark.com Overview
Alexa Rank
226,081
Daily Pageviews per Visitor
1.5
Daily Time on Site
1:30
Bounce Rate
63.6%
Search Traffic
10.3%
Total Sites Linking In
378
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
92.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
29,148 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
highmark |
17.95% |
|
highmark bcbs |
12.32% |
|
highmark blue shield |
8.01% |
|
highmark login |
3.88% |
|
highmark blue cross blue shield |
3.36% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 124,901 | |
| 280,616 | |
| 449,391 | |
| 1,532,255 | |
| 1,304,742 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 237 | 4 | |
| 50 | 4 | |
| 25 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
blue cross |
36 | 4 |
|
west virginia |
33 | 4 |
|
health plan |
34 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
highmark bcbs davis vision |
28 | 5 |
|
ppo blue |
27 | 9 |
|
cost of care estimator |
26 | 10 |
|
highmark spending account balance |
22 | 4 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ppo blue |
58 | 9 |
|
bcbs find a provider |
61 | 16 |
|
blue cross blue shield address |
64 | 33 |
|
bluecross blueshield login |
64 | 43 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
highmark find a doctor |
49 | 37 |
|
highmark bill pay |
36 | 50 |
|
highmark eob online |
36 | 10 |
|
pay highmark bill |
34 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
blue shield |
51 | 0.07% |
|
healthnow new york inc. |
13 | 4.98% |
|
navinet provider login |
27 | 1.41% |
|
bcbs highmark delaware |
20 | 4.99% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 21.7% | |
| 13.9% | |
| 12.2% | |
| 10.3% | |
| Website | Referral Sites |
|---|---|
| 378 | |
| 215 | |
| 165 | |
| 114 | |
| 63 |
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