heinemann.com Overview
Alexa Rank
185,839
Daily Pageviews per Visitor
2.2
Daily Time on Site
2:33
Bounce Rate
40.2%
Search Traffic
30%
Total Sites Linking In
1,143
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
60.0% |
|
Australia |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
26,674 |
|
Australia |
53,064 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
heinemann |
5.34% |
|
fountas and pinnell |
2.9% |
|
lucy calkins |
2.1% |
|
notice and note |
1.66% |
|
heinemann login |
1.62% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 312,113 | |
| 1,111,354 | |
| 2,558,830 | |
| 525,928 | |
| 1,110,421 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,781 | 28 | |
| 432 | 51 | |
| 125 | 172 | |
| 93 | 100 | |
| 13 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
writing projects |
217 | 61 |
|
professional development |
309 | 52 |
|
literacy |
392 | 45 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
reading workshop units of study grade 1 rubrics |
18 | 8 |
|
gonoodle |
17 | 56 |
|
go noodle |
17 | 53 |
|
balanced literacy research |
17 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
dra correlation chart |
10 | 21 |
|
guided reading levels |
10 | 30 |
|
pearson education |
59 | 43 |
|
text level |
54 | 6 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
heinemann online resources |
25 | 7 |
|
heinemann website |
24 | 37 |
|
fountas and pinnell online resources |
22 | 6 |
|
heinemann sales representative |
21 | 20 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
fountas and pinnell reading levels |
23 | 2.09% |
|
east cornerstone books carl anderson |
28 | 0.94% |
|
katie wood |
18 | 1.91% |
|
webinar series |
18 | 2.96% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 33.7% | |
| 30% | |
| 27.3% | |
| 25% | |
| 16.2% |
| Website | Referral Sites |
|---|---|
| 4.7 k | |
| 1.1 k | |
| 311 | |
| 253 | |
| 143 |
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