heineken.com Overview
Alexa Rank
94,021
Daily Pageviews per Visitor
2.1
Daily Time on Site
1:16
Bounce Rate
42.1%
Search Traffic
22.2%
Total Sites Linking In
2,741
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
38.9% |
|
Poland |
3.8% |
|
Netherlands |
2.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
35,513 |
|
Poland |
20,158 |
|
Netherlands |
26,987 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
heineken |
36.69% |
|
heineken experience |
6.28% |
|
heineken beer |
6.21% |
|
heineken 0.0 |
3.27% |
|
ハイネケン |
3.18% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 127,127 | |
| 7,428,432 | |
| 44,097 | |
| - | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,201 | 1 | |
| 146 | 1 | |
| 26 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
leader boards |
2 | 102 |
|
heineken |
17 | 7 |
|
brewery |
3 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
who owns heineken |
24 | 14 |
|
heineken owned brands |
24 | 7 |
|
heineken ceo |
21 | 15 |
|
lagunitas heineken |
21 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
amstel |
17 | 31 |
|
birra moretti |
56 | 27 |
|
strongbow |
58 | 37 |
|
desperados |
47 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
heineken store usa |
41 | 49 |
|
heineken store |
38 | 48 |
|
heineken company |
35 | 48 |
|
heineken parent company |
31 | 46 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
heineken alcohol content |
18 | 4.07% |
|
robin hood gluten free flour |
9 | 0.81% |
|
喜力 |
15 | 4.15% |
|
zero alcohol beer |
14 | 4.2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 27.5% | |
| 22.2% | |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 713 | |
| 115 |
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