heathrowexpress.com Overview
Alexa Rank
418,145
Daily Pageviews per Visitor
2.5
Daily Time on Site
3:16
Bounce Rate
48.2%
Search Traffic
44%
Total Sites Linking In
672
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
44.0% |
|
United States |
23.6% |
|
Netherlands |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
16,924 |
|
United States |
124,654 |
|
Netherlands |
61,028 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
heathrow express |
37.61% |
|
heathrow express tickets |
5.82% |
|
heathrow |
4.23% |
|
heathrow express to paddington |
2.31% |
|
heathrow express timetable |
2.21% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,307,054 | |
| - | |
| 44,877 | |
| - | |
| 326,039 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 695 | 126 | |
| 44 | 25 | |
| 15 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
hand sanitisers |
1 | 243 |
|
face coverings |
2 | 122 |
|
car parks |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
heathrow terminal 2 to terminal 3 connection |
32 | 8 |
|
virgin atlantic terminal heathrow |
28 | 18 |
|
heathrow airport shops |
28 | 13 |
|
terminal 2 |
27 | 28 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
heathrow shuttle bus |
44 | 8 |
|
heathrow airport hotel |
63 | 24 |
|
heathrow terminal 5 hotels |
59 | 12 |
|
lhr hotels |
64 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how to get from heathrow to london |
35 | 16 |
|
duty free terminal 4 heathrow |
32 | 16 |
|
how to get to heathrow airport from london |
30 | 28 |
|
heathrow express cost |
29 | 28 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
heathrow airport |
46 | 0.07% |
|
heathrow terminal 4 |
20 | 3.8% |
|
oxford to heathrow |
21 | 4% |
|
train from heathrow to london |
21 | 3.57% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 72.2% | |
| 59.9% | |
| 44% | |
| Website | Referral Sites |
|---|---|
| 1.9 k | |
| 672 | |
| 116 |
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