heartofthecity.co.nz Overview
Alexa Rank
785,088
Daily Pageviews per Visitor
2.0
Daily Time on Site
1:32
Bounce Rate
60.6%
Search Traffic
57%
Total Sites Linking In
157
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
83.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
2,321 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
cotton on |
1.89% |
|
fine dining auckland |
1.25% |
|
noel leeming |
1.12% |
|
gucci nz |
1.06% |
|
look sharp |
0.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 228,686 | |
| 711,411 | |
| 42,611 | |
| 630,579 | |
| 1,321,002 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,849 | 0 | |
| 139 | 8 | |
| 137 | 9 | |
| 8 | 8 | |
| 3 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
city center |
56 | 9 |
|
new zealand |
22 | 4 |
|
auckland |
72 | 10 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
how tall is the sky tower in auckland? |
28 | 52 |
|
amano restaurant |
20 | 12 |
|
aukland |
19 | 28 |
|
auckland population |
19 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
eb games |
62 | 51 |
|
glassons |
25 | 41 |
|
specsavers |
52 | 48 |
|
spec savers |
54 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best restaurants in auckland |
26 | 54 |
|
the store britomart |
24 | 13 |
|
best restaurant auckland |
24 | 54 |
|
market |
22 | 82 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cassia |
41 | 0.25% |
|
louis vuitton nz |
20 | 1.36% |
|
music planet |
25 | 1.3% |
|
mecca |
50 | 0.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76.8% | |
| 57% | |
| 47.4% | |
| 36.7% | |
| Website | Referral Sites |
|---|---|
| 917 | |
| 626 | |
| 157 | |
| 153 | |
| 113 |
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