havering.gov.uk Overview
Alexa Rank
568,063
Daily Pageviews per Visitor
1.9
Daily Time on Site
1:50
Bounce Rate
60.4%
Search Traffic
62.3%
Total Sites Linking In
467
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
67.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
12,056 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
havering |
5.71% |
|
romford |
4.64% |
|
havering council |
3.57% |
|
provision |
2.74% |
|
london borough of havering |
1.91% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 139,118 | |
| 425,513 | |
| 399,828 | |
| 183,768 | |
| 221,903 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
http //penalty notice.homeoffice.gov.uk |
36 | 17 |
|
pay penalty charge |
30 | 12 |
|
october half term 2021 |
27 | 23 |
|
half term 2021 |
27 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
october half term 2021 |
54 | 23 |
|
half term 2021 |
54 | 21 |
|
council |
67 | 48 |
|
half term |
56 | 20 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay council tax |
41 | 54 |
|
pay pcn |
38 | 51 |
|
pay penalty charge |
30 | 52 |
|
pay car fine |
26 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
rainham |
18 | 3.73% |
|
provisions |
43 | 0.17% |
|
open register |
13 | 4.93% |
|
upminster |
18 | 2.69% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.3% | |
| 45.5% | |
| 39.2% | |
| 36.8% | |
| 32.3% |
| Website | Referral Sites |
|---|---|
| 802 | |
| 685 | |
| 601 | |
| 494 | |
| 467 |
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