harrypottershop.co.uk Overview
Alexa Rank
179,223
Daily Pageviews per Visitor
3.5
Daily Time on Site
3:45
Bounce Rate
42.5%
Search Traffic
18.3%
Total Sites Linking In
73
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
30.7% |
|
United Kingdom |
16.0% |
|
India |
13.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
58,723 |
|
United Kingdom |
22,965 |
|
India |
149,423 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
harry potter |
13.84% |
|
harry potter shop |
3.23% |
|
harry potter merch |
2.24% |
|
harry potter wands |
1.89% |
|
platform 9 3/4 |
1.86% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 24,235 | |
| 1,992,518 | |
| 523,833 | |
| 2,010,214 | |
| 1,700,989 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,212 | 1,134 | |
| 59 | 168 | |
| 9 | 596 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
warner bros |
1 | 5 |
|
wizarding world |
38 | 157 |
|
harry potter |
43 | 139 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
expecto patronum |
22 | 38 |
|
hogwarts crest |
21 | 35 |
|
harry potter spell book |
21 | 22 |
|
harry potter vr |
21 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
gryffindor crest |
36 | 33 |
|
ravenclaw crest |
23 | 32 |
|
official harry potter |
58 | 7 |
|
nimbus 2001 |
58 | 17 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
harry potter store |
49 | 56 |
|
harry potter official store |
40 | 56 |
|
harry potter store nyc |
36 | 58 |
|
harry potter store new york |
33 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
harry potter tshirts |
16 | 2.61% |
|
warner brothers store |
25 | 1.53% |
|
newt scamander |
44 | 0.1% |
|
hufflepuff |
48 | 0.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51.2% | |
| 46.3% | |
| 18.3% | |
| Website | Referral Sites |
|---|---|
| 2 k | |
| 84 | |
| 73 | |
| 25 | |
| 18 |
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