gov.wales Overview
Alexa Rank
75,677
Daily Pageviews per Visitor
1.8
Daily Time on Site
2:36
Bounce Rate
64.6%
Search Traffic
43.5%
Total Sites Linking In
9,031
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
36.5% |
|
India |
26.8% |
|
United States |
3.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
7,090 |
|
India |
44,773 |
|
United States |
302,433 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
wales |
3.15% |
|
order lateral flow tests |
1.95% |
|
nhs covid pass |
1.86% |
|
lateral flow test |
1.67% |
|
rent smart wales |
1.42% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 39,895 | |
| 41,501 | |
| 719,461 | |
| 331,506 | |
| 1,056,065 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 8,840 | 179 | |
| 7,719 | 285 | |
| 1,172 | 861 | |
| 602 | 79 | |
| 239 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
local authority |
1,274 | 114 |
|
scotland |
0 | 0 |
|
scottish government |
31 | 32 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
travel to uk |
31 | 29 |
|
green list |
29 | 26 |
|
travel restrictions uk |
29 | 20 |
|
uk quarantine rules |
27 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
gwynedd wales |
48 | 15 |
|
register covid test |
37 | 23 |
|
covid vaccine booking |
65 | 35 |
|
llangollen |
37 | 25 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how to get covid vaccine certificate |
28 | 68 |
|
how to get a covid passport |
26 | 66 |
|
order pcr test online |
25 | 14 |
|
gov website |
24 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
isolation rules |
14 | 3.05% |
|
track and trace |
44 | 0.09% |
|
rent to own |
47 | 0.07% |
|
travel |
58 | 0.02% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.5% | |
| 55.7% | |
| 45.5% | |
| 43.5% | |
| 27.8% |
| Website | Referral Sites |
|---|---|
| 9 k | |
| 8.7 k | |
| 4.4 k | |
| 1.6 k | |
| 954 |
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