food.gov.uk Overview
Alexa Rank
79,381
Daily Pageviews per Visitor
5.3
Daily Time on Site
3:42
Bounce Rate
62.0%
Search Traffic
55.2%
Total Sites Linking In
5,485
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
65.0% |
|
Pakistan |
2.9% |
|
United States |
2.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,737 |
|
Pakistan |
60,426 |
|
United States |
300,767 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
food standards agency |
2.77% |
|
fsa |
2.51% |
|
uk hygeine ratings |
1.75% |
|
allergens |
1.39% |
|
haccp |
1.27% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 734,592 | |
| 2,082,602 | |
| 1,540,520 | |
| 605,962 | |
| 194,337 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,691 | 18 | |
| 669 | 11 | |
| 266 | 12 | |
| 48 | 2 | |
| 12 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
local authority |
311 | 77 |
|
food products |
403 | 64 |
|
point of sale |
338 | 65 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
spar culmore |
20 | 23 |
|
bacillus cereus |
19 | 37 |
|
clostridium botulinum |
19 | 37 |
|
apricot seeds |
19 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
clostridium botulinum |
77 | 37 |
|
bacillus cereus |
65 | 37 |
|
food and safety |
31 | 23 |
|
temperature danger zone |
55 | 31 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best before |
30 | 56 |
|
food hygiene rating eastbourne |
30 | 21 |
|
best before date |
28 | 62 |
|
best use before |
28 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
natasha's law |
20 | 3.95% |
|
best by date |
22 | 3.12% |
|
gov.uk |
44 | 0.34% |
|
foxy rating |
18 | 1.53% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 75% | |
| 59.7% | |
| 55.2% | |
| Website | Referral Sites |
|---|---|
| 5.5 k | |
| 1.4 k | |
| 670 | |
| 213 | |
| 33 |
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