firstmerchants.com Overview
Alexa Rank
266,119
Daily Pageviews per Visitor
1.6
Daily Time on Site
1:11
Bounce Rate
42.7%
Search Traffic
12.2%
Total Sites Linking In
205
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
96.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
27,454 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
first merchants bank |
31.87% |
|
lafayette bank and trust |
17.55% |
|
first merchants online banking |
6.73% |
|
first merchants |
5.84% |
|
first merchants bank login |
3.92% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 932,499 | |
| 841,220 | |
| 170,659 | |
| 123,146 | |
| 2,547 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 84 | 2 | |
| 39 | 2 | |
| 14 | 2 | |
| 3 | 0 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
first financial |
0 | 0 |
|
banking |
4 | 1 |
|
online banking |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
merchants bancorp |
19 | 11 |
|
merchants national bank |
16 | 22 |
|
farmers and merchants bank |
15 | 40 |
|
first financial |
15 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bank of america |
78 | 83 |
|
farmers and merchants bank |
44 | 40 |
|
merchants national bank |
39 | 22 |
|
everbank login |
58 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
merchants bank online |
38 | 6 |
|
merchants online banking |
30 | 40 |
|
first merchants online banking |
22 | 12 |
|
first merchants bank of muncie online banking |
17 | 11 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
merchant bank |
26 | 0.76% |
|
merchant |
47 | 0.04% |
|
monroe bank and trust |
30 | 0.83% |
|
first direct login |
26 | 0.79% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 25.3% | |
| 15.9% | |
| 12.2% | |
| 2.4% | |
| Website | Referral Sites |
|---|---|
| 229 | |
| 205 | |
| 111 | |
| 100 | |
| 29 |
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