firstdirect.com Overview
Alexa Rank
52,552
Daily Pageviews per Visitor
2.6
Daily Time on Site
3:25
Bounce Rate
32.1%
Search Traffic
26.7%
Total Sites Linking In
254
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
83.4% |
|
United States |
3.7% |
|
Belgium |
0.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,372 |
|
United States |
110,492 |
|
Belgium |
36,265 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
first direct |
45.61% |
|
first direct login |
7.57% |
|
firstdirect |
5.37% |
|
first direct online banking |
3.74% |
|
firstdirect login |
1.98% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 22,665 | |
| 7,081 | |
| 16,872 | |
| 88,568 | |
| 61,862 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,172 | 2 | |
| 792 | 14 | |
| 268 | 14 | |
| 132 | 49 | |
| 1 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
hsbc |
0 | 0 |
|
banking services |
0 | 0 |
|
financial services |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
business banking |
37 | 31 |
|
banks near me |
36 | 50 |
|
uk banks |
32 | 24 |
|
onlinebanking |
30 | 25 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cheap loans |
65 | 20 |
|
nationwide |
59 | 61 |
|
halifax credit card |
8 | 25 |
|
santander student account |
17 | 22 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online banking |
51 | 72 |
|
online |
44 | 77 |
|
open bank account online |
42 | 70 |
|
online bank |
35 | 72 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
iban number |
45 | 0.06% |
|
fd |
53 | 0.02% |
|
hsbc direct |
27 | 1.36% |
|
iban first |
18 | 0.99% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 28.1% | |
| 26.7% | |
| 26% | |
| 24.7% | |
| 17.3% |
| Website | Referral Sites |
|---|---|
| 1.9 k | |
| 754 | |
| 453 | |
| 421 | |
| 254 |
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