expediagroup.com Overview
Alexa Rank
40,502
Daily Pageviews per Visitor
2.4
Daily Time on Site
2:14
Bounce Rate
56.5%
Search Traffic
29.5%
Total Sites Linking In
525
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
23.0% |
|
Colombia |
21.6% |
|
India |
13.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
33,780 |
|
Colombia |
1,831 |
|
India |
48,753 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
expedia |
78.36% |
|
trivago |
4.02% |
|
expedia group |
1.12% |
|
expidia |
0.77% |
|
expedia.com |
0.64% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 8,783 | |
| 113,951 | |
| 107,345 | |
| - | |
| 734,417 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 100 | 5 | |
| 78 | 28 | |
| 68 | 2 | |
| 65 | 2 | |
| 15 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
chief executive officer |
6 | 68 |
|
expedia group |
60 | 22 |
|
travelers |
42 | 10 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
login expedia |
23 | 8 |
|
expedia gurgaon |
20 | 19 |
|
life at expedia |
20 | 10 |
|
expedia traveler preference |
20 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
booking |
30 | 74 |
|
google hotels |
23 | 55 |
|
expedia rewards |
62 | 29 |
|
agoda |
63 | 63 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
expedia partner solutions |
33 | 54 |
|
expedia website |
33 | 70 |
|
expedia for business |
30 | 58 |
|
expedia group companies |
23 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
trivargo |
23 | 1.49% |
|
trivago hotels |
50 | 0.05% |
|
www.expedia.com hotels |
22 | 1.99% |
|
expedia support |
23 | 1.5% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 29.5% | |
| 19.1% | |
| 9.6% | |
| 2.3% | |
| Website | Referral Sites |
|---|---|
| 525 | |
| 192 | |
| 185 | |
| 106 |
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