ethnicity-facts-figures.service.gov.uk Overview
Alexa Rank
456,614
Daily Pageviews per Visitor
1.2
Daily Time on Site
2:10
Bounce Rate
82.6%
Search Traffic
63.8%
Total Sites Linking In
786
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
41.1% |
|
United States |
9.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
21,590 |
|
United States |
338,858 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
uk population |
12.59% |
|
ethnicity |
7.65% |
|
ethnicity list |
2.65% |
|
bame |
2.64% |
|
ethnic group |
2.21% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,281,869 | |
| 934,670 | |
| 3,314,756 | |
| 7,212,725 | |
| 23,923 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 468 | 54 | |
| 318 | 24 | |
| 152 | 197 | |
| 48 | 7 | |
| 26 | 19 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
white people |
45 | 357 |
|
black people |
27 | 536 |
|
ethnic groups |
130 | 196 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
london demographics |
17 | 21 |
|
london population 2021 |
14 | 20 |
|
demographic of london |
14 | 6 |
|
uk population by country |
14 | 5 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
population of wales |
51 | 22 |
|
population of scotland |
47 | 27 |
|
race vs ethnicity |
71 | 41 |
|
race |
74 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
different ethnicities |
14 | 26 |
|
ethnicity options |
11 | 71 |
|
different ethnic groups |
10 | 22 |
|
get grants |
10 | 43 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ethnically diverse |
16 | 4.85% |
|
ethnic minorities |
17 | 4.08% |
|
list of ethnic groups |
16 | 3.83% |
|
indian ethnicity |
21 | 1.78% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.8% | |
| 50% | |
| Website | Referral Sites |
|---|---|
| 786 | |
| 607 | |
| 353 | |
| 55 | |
| 44 |
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