esselunga.it Overview
Alexa Rank
19,951
Daily Pageviews per Visitor
3.1
Daily Time on Site
2:22
Bounce Rate
41.5%
Search Traffic
20.8%
Total Sites Linking In
401
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Italy |
90.4% |
|
United States |
0.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Italy |
375 |
|
United States |
334,227 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
esselunga |
27.3% |
|
esselunga a casa |
22.15% |
|
esselunga online |
4.44% |
|
esselunga spesa a casa |
3.46% |
|
volantino esselunga |
3.22% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 83,319 | |
| 240,267 | |
| 63,017 | |
| 2,860,522 | |
| 28,633 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
unieuro |
12 | 44 |
|
ultimo prezzo |
11 | 12 |
|
euronics |
10 | 49 |
|
conad |
10 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
tigotà |
20 | 24 |
|
volantino lidl |
45 | 28 |
|
lidl volantino |
48 | 30 |
|
offerte lidl |
49 | 19 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
esselunga online |
44 | 12 |
|
esselunga spesa online |
36 | 11 |
|
spesa online esselunga |
25 | 9 |
|
esselunga shop online |
20 | 12 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ingdirect |
44 | 0.11% |
|
supermercato |
20 | 3.85% |
|
volantini |
19 | 2.67% |
|
ing direct |
51 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 68.8% | |
| 20.8% | |
| 12.4% | |
| Website | Referral Sites |
|---|---|
| 401 | |
| 139 | |
| 44 | |
| 21 | |
| 8 |
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