drive.govt.nz Overview
Alexa Rank
462,360
Daily Pageviews per Visitor
13
Daily Time on Site
10:46
Bounce Rate
34.9%
Search Traffic
18.1%
Total Sites Linking In
52
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
57.8% |
|
United States |
38.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,186 |
|
United States |
149,041 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
drive |
18.9% |
|
learners |
2.16% |
|
road code |
2.08% |
|
parallel parking |
1.64% |
|
nz road code |
1.48% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 601,667 | |
| 41,309 | |
| 471,978 | |
| 11,112,054 | |
| 11,084,295 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 25 | 2 | |
| 2 | 236 | |
| 1 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
driving tests |
0 | 0 |
|
auckland |
0 | 0 |
|
traffic light |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nz theory driving test |
31 | 5 |
|
learner licence test |
29 | 17 |
|
nz road code test 35 questions |
24 | 4 |
|
motorcycle license |
19 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
driving school |
54 | 47 |
|
driving lessons |
65 | 36 |
|
driving school near me |
65 | 45 |
|
driving schools near me |
56 | 42 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
road test cost |
25 | 57 |
|
what is the best way to check for hazards before reversing your vehicle? |
25 | 48 |
|
learner test online |
24 | 52 |
|
drivers license test online |
19 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
traffic lights |
31 | 0.35% |
|
3 point turn |
32 | 0.47% |
|
driving |
41 | 0.16% |
|
three point turn |
32 | 0.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.2% | |
| 40.9% | |
| 18.1% | |
| Website | Referral Sites |
|---|---|
| 187 | |
| 117 | |
| 52 | |
| 13 | |
| 7 |
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