dft.gov.uk Overview
Alexa Rank
354,224
Daily Pageviews per Visitor
3
Daily Time on Site
4:56
Bounce Rate
35.1%
Search Traffic
31.5%
Total Sites Linking In
2,485
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
85.1% |
|
Turkey |
4.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
9,321 |
|
Turkey |
80,800 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sharp |
2.95% |
|
sharp helmet scores |
2.26% |
|
sharp helmet ratings |
1.97% |
|
extra urban dictionary |
1.96% |
|
book driving test |
1.84% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,279,849 | |
| 1,065,113 | |
| 861,755 | |
| 178,171 | |
| 367,493 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 159 | 17 | |
| 5 | 1 | |
| 4 | 1 | |
| 2 | 58 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
extraordinary circumstances |
5 | 140 |
|
long-term trends |
5 | 140 |
|
great britain |
9 | 84 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
schuberth c4 |
29 | 29 |
|
schuberth e1 |
28 | 27 |
|
bell helmets |
27 | 45 |
|
shoei neotec 2 |
27 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
schuberth c4 |
60 | 29 |
|
motorcycle helmet |
59 | 38 |
|
schuberth e1 |
55 | 27 |
|
shoei neotec 2 |
56 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sharp helmet ratings |
39 | 16 |
|
sharp rating |
34 | 54 |
|
agv k3 sv safety rating |
30 | 40 |
|
motorcycle helmet safety ratings |
28 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
emissions |
38 | 0.42% |
|
dvla uk |
19 | 2.98% |
|
dvla book driving test |
13 | 4.55% |
|
shark evoline 3 |
22 | 2.33% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 100% | |
| 92.9% | |
| 31.5% | |
| 18.2% | |
| 2.2% |
| Website | Referral Sites |
|---|---|
| 2.5 k | |
| 225 | |
| 28 | |
| 19 | |
| 8 |
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