design-system.service.gov.uk Overview
Alexa Rank
400,115
Daily Pageviews per Visitor
3.8
Daily Time on Site
3:10
Bounce Rate
27.6%
Search Traffic
17.4%
Total Sites Linking In
134
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
85.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
7,547 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
character count |
24.6% |
|
character counter |
3.1% |
|
gov.uk |
3.07% |
|
gov uk |
2.81% |
|
npm install |
2.35% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,491,100 | |
| 4,441,375 | |
| 123,830 | |
| 129,960 | |
| 999,104 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 62 | 65 | |
| 38 | 36 | |
| 6 | 2 | |
| 1 | 452 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
character limits |
1 | 115 |
|
user research |
12 | 57 |
|
screen readers |
13 | 54 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
character count online |
39 | 41 |
|
online character counter |
38 | 33 |
|
online character count |
37 | 35 |
|
character counter online |
36 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
character count online |
52 | 41 |
|
online character counter |
57 | 33 |
|
online character count |
29 | 35 |
|
character count tool |
62 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
character count online |
39 | 52 |
|
online character counter |
38 | 57 |
|
online character count |
37 | 29 |
|
character counter online |
36 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
national insurance number |
35 | 0.23% |
|
bank account details |
18 | 1.98% |
|
count character |
27 | 0.35% |
|
ni number checker |
12 | 3.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.4% | |
| 49% | |
| 17.4% | |
| Website | Referral Sites |
|---|---|
| 134 | |
| 52 | |
| 36 | |
| 24 | |
| 4 |
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