defencecareers.mil.nz Overview
Alexa Rank
955,070
Daily Pageviews per Visitor
3.5
Daily Time on Site
4:12
Bounce Rate
47.2%
Search Traffic
55.1%
Total Sites Linking In
70
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
54.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
2,756 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
army |
4.84% |
|
nz army |
3.8% |
|
navy |
3.06% |
|
nz sas |
2.73% |
|
military police |
2.56% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 96,070 | |
| 339,683 | |
| - | |
| - | |
| 3,473,808 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 219 | 48 | |
| 136 | 35 | |
| 12 | 5 | |
| 5 | 6 | |
| 4 | 13 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new zealand |
11 | 4 |
|
air force |
9 | 5 |
|
defense forces |
11 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
limited service volunteers |
21 | 8 |
|
rnzaf base auckland |
18 | 8 |
|
ohakea |
17 | 10 |
|
veterans affairs nz |
17 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
reservist pay |
56 | 10 |
|
special forces |
72 | 37 |
|
infantry soldier |
64 | 12 |
|
public affairs officer |
54 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
new zealand special forces |
25 | 50 |
|
how to get into the army |
16 | 58 |
|
nz army records online korea |
16 | 17 |
|
army website |
15 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
medic |
36 | 0.48% |
|
electronic warfare |
27 | 0.79% |
|
fire fighter |
27 | 0.64% |
|
sas |
60 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.1% | |
| 46.8% | |
| 21.2% | |
| Website | Referral Sites |
|---|---|
| 325 | |
| 303 | |
| 70 |
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