covid19.govt.nz Overview
Alexa Rank
37,502
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:23
Bounce Rate
53.3%
Search Traffic
55.3%
Total Sites Linking In
3,461
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
70.5% |
|
Australia |
9.1% |
|
United States |
5.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
60 |
|
Australia |
3,862 |
|
United States |
79,136 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
locations of interest |
1.59% |
|
you |
1.57% |
|
my vaccine pass |
1.25% |
|
vaccine pass |
1.22% |
|
گواهی واکسن کرونا |
1.05% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 33,682 | |
| 20,317 | |
| 105,882 | |
| 104,890 | |
| 41,715 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 62,606 | 58 | |
| 1,711 | 122 | |
| 637 | 164 | |
| 455 | 14 | |
| 3 | 7,473 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ministry of health |
121 | 432 |
|
new zealand |
225 | 320 |
|
auckland |
109 | 147 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
auckland new zealand |
26 | 40 |
|
ird |
25 | 50 |
|
my' |
25 | 40 |
|
cases today |
24 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cases today |
66 | 19 |
|
auckland population |
22 | 26 |
|
new zealand news |
70 | 32 |
|
news nz |
62 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
booking vaccine online |
35 | 53 |
|
covid qr code for business |
31 | 56 |
|
how to get a vaccination certificate |
30 | 66 |
|
how to get vaccination certificate |
29 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
declaration |
43 | 0.14% |
|
australia travel declaration |
11 | 3.94% |
|
covid case |
29 | 0.25% |
|
covid cases nz |
15 | 4.46% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.3% | |
| 50.1% | |
| 25.3% | |
| 23.9% | |
| 6.9% |
| Website | Referral Sites |
|---|---|
| 4.7 k | |
| 4.4 k | |
| 3.5 k | |
| 1.7 k | |
| 268 |
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