columbiasportswear.co.uk Overview
Alexa Rank
405,983
Daily Pageviews per Visitor
2.6
Daily Time on Site
3:14
Bounce Rate
38.7%
Search Traffic
62.8%
Total Sites Linking In
127
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
41.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
11,860 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
columbia |
46.78% |
|
columbia sportswear |
2.44% |
|
columbia clothing |
1.77% |
|
columbia outlet |
1.38% |
|
columbia size chart |
1.24% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 134,729 | |
| 13,393 | |
| 261,713 | |
| 3,502,210 | |
| 666,715 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 447 | 40 | |
| 21 | 7 | |
| 20 | 44 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
privacy policy |
0 | 0 |
|
limited edition |
1 | 1 |
|
jackets |
3 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hiking shoes |
36 | 45 |
|
rain jacket |
32 | 41 |
|
columbia sportswear canada |
32 | 19 |
|
snow boots |
31 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
columbia sportswear canada |
57 | 19 |
|
columbia canada |
57 | 30 |
|
softshell |
47 | 30 |
|
mountain hardwear |
63 | 49 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
colombia store |
48 | 68 |
|
columbia sportswear company |
46 | 54 |
|
columbia store |
45 | 71 |
|
columbia online store |
38 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
columbia titanium |
23 | 2.2% |
|
columbia rain jacket |
36 | 0.33% |
|
columbia montrail |
19 | 3.69% |
|
she explores |
23 | 1.89% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.8% | |
| 50% | |
| 45.9% | |
| 29.5% | |
| Website | Referral Sites |
|---|---|
| 1.9 k | |
| 140 | |
| 127 | |
| 11 | |
| 9 |
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