cato.org Overview
Alexa Rank
52,285
Daily Pageviews per Visitor
1.7
Daily Time on Site
2:04
Bounce Rate
73.1%
Search Traffic
54%
Total Sites Linking In
8,743
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
57.9% |
|
Canada |
3.4% |
|
United Kingdom |
3.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
11,871 |
|
Canada |
22,314 |
|
United Kingdom |
36,830 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
cato institute |
7.34% |
|
cato |
4.21% |
|
john mueller |
0.86% |
|
milton friedman |
0.78% |
|
ilya shapiro |
0.76% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 59,547 | |
| 65,252 | |
| 26,397 | |
| 75,771 | |
| 14,871 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 32,403 | 225 | |
| 12,397 | 74 | |
| 11,460 | 95 | |
| 10,568 | 83 | |
| 9,675 | 245 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
work from home |
0 | 0 |
|
new york times |
510 | 69 |
|
libertarian |
422 | 87 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
venezuela socialism |
36 | 35 |
|
cdc lives saved guns |
30 | 32 |
|
i pencil |
30 | 29 |
|
pink tax debunked |
30 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ludwig von mises |
62 | 34 |
|
wattsupwiththat |
39 | 30 |
|
anthony watts |
56 | 19 |
|
patrick moore greenpeace |
55 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
most libertarian state |
38 | 64 |
|
most libertarian states |
34 | 62 |
|
reagan on free trade |
31 | 62 |
|
free trade |
29 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mass shooting statistics |
28 | 0.97% |
|
tariffs by country |
22 | 2.81% |
|
current inflation rate in us |
23 | 2% |
|
vaclav klaus |
24 | 1.57% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54% | |
| 41.1% | |
| 36.1% | |
| 22.5% | |
| 14.6% |
| Website | Referral Sites |
|---|---|
| 10.1 k | |
| 9.6 k | |
| 9.5 k | |
| 8.7 k | |
| 8 k |
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