castrol.com Overview
Alexa Rank
62,378
Daily Pageviews per Visitor
2.6
Daily Time on Site
2:22
Bounce Rate
43.1%
Search Traffic
62%
Total Sites Linking In
2,387
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
16.7% |
|
United States |
10.2% |
|
Turkey |
8.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
38,780 |
|
United States |
69,021 |
|
Turkey |
9,395 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
castrol |
7.07% |
|
castrol oil |
3.78% |
|
castrol edge |
2.25% |
|
castrol engine oil |
1.65% |
|
castrol magnatec |
1.36% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 106,331 | |
| 86,504 | |
| 388,559 | |
| 289,765 | |
| 100,624 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 255 | 8 | |
| 203 | 30 | |
| 45 | 45 | |
| 42 | 82 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
health and safety |
1 | 2,949 |
|
moto gp |
1 | 0 |
|
lubricants |
13 | 246 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
motul multi atf |
31 | 12 |
|
75w90 gear oil |
30 | 18 |
|
mobil |
28 | 45 |
|
valvoline |
25 | 51 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
liqui moly |
50 | 44 |
|
motul |
31 | 41 |
|
mobil 1 |
31 | 42 |
|
mobil 1 5w30 |
48 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best engine oil |
26 | 71 |
|
best engine oil for cars |
26 | 31 |
|
engine oil companies |
25 | 43 |
|
best engine oil for bike |
24 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
15w40 oil |
19 | 4.69% |
|
brake fluid |
36 | 0.3% |
|
atf dexron iii |
12 | 3.88% |
|
api sn plus |
18 | 4.62% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.3% | |
| 65.8% | |
| 65.4% | |
| 62.2% | |
| 62% |
| Website | Referral Sites |
|---|---|
| 2.4 k | |
| 2.2 k | |
| 949 | |
| 761 | |
| 19 |
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