benefitnews.com Overview
Alexa Rank
144,571
Daily Pageviews per Visitor
1.3
Daily Time on Site
2:01
Bounce Rate
79.7%
Search Traffic
48%
Total Sites Linking In
1,499
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
46.5% |
|
India |
16.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
53,835 |
|
India |
139,169 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
fidelity 401k |
12.94% |
|
401k fidelity |
4.38% |
|
ebn |
2.31% |
|
employee benefits news |
1.69% |
|
microsoft 401k match |
1.19% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 120,946 | |
| 128,921 | |
| 3,092,525 | |
| 390,115 | |
| 126,903 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 14,289 | 2 | |
| 13,577 | 3 | |
| 5,183 | 3 | |
| 3,895 | 1 | |
| 2,578 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
work force |
343 | 5 |
|
work place |
406 | 5 |
|
remote work |
238 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
merrill |
54 | 44 |
|
erisa advisory council |
20 | 18 |
|
hewitt 401k |
50 | 26 |
|
401k contribution limits 2018 |
71 | 45 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
merrill |
54 | 44 |
|
erisa advisory council |
20 | 18 |
|
hewitt 401k |
50 | 26 |
|
401k contribution limits 2018 |
71 | 45 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best 401k plans 2018 |
32 | 56 |
|
reference based pricing |
31 | 45 |
|
reference-based pricing |
25 | 22 |
|
reference based pricing companies |
25 | 45 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hr tech companies |
13 | 2.26% |
|
facebook employee benefits |
20 | 1.64% |
|
fidelity employee benefits |
16 | 4.11% |
|
employee benefits |
37 | 0.16% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.5% | |
| 57.7% | |
| 48% | |
| 47.7% | |
| Website | Referral Sites |
|---|---|
| 2.5 k | |
| 1.6 k | |
| 1.5 k | |
| 650 | |
| 365 |
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