australiandefence.com.au Overview
Alexa Rank
454,173
Daily Pageviews per Visitor
1.4
Daily Time on Site
1:38
Bounce Rate
77.1%
Search Traffic
52.9%
Total Sites Linking In
244
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
44.0% |
|
United States |
17.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
14,071 |
|
United States |
278,876 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
loyal wingman toowoomba |
5.1% |
|
land 400 phase 3 |
3.02% |
|
defence contractors |
1.94% |
|
will china invade australia |
1.73% |
|
land 400 |
1.66% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 480,806 | |
| 836,939 | |
| 1,831,271 | |
| 3,987,830 | |
| 2,717,773 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,627 | 5 | |
| 1,816 | 3 | |
| 1,039 | 9 | |
| 219 | 16 | |
| 56 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
submarines |
123 | 13 |
|
australian government |
71 | 13 |
|
australians |
176 | 7 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
general dynamics |
17 | 48 |
|
dtc events |
16 | 8 |
|
northrop grumman bacn |
16 | 7 |
|
naval group sa jobs in france |
15 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nuclear submarine |
75 | 30 |
|
leopard 2a7 |
50 | 27 |
|
mq-9 reaper |
18 | 33 |
|
f-35 |
66 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
em solutions |
16 | 39 |
|
australian space agency |
13 | 59 |
|
em solutions australia |
9 | 9 |
|
pump jet vs propeller submarine |
9 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
serco australia |
17 | 3.22% |
|
pump jet submarine |
16 | 3.72% |
|
adm |
49 | 0.05% |
|
sea breaker |
14 | 3.7% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.9% | |
| 40% | |
| 30% | |
| 18.5% | |
| Website | Referral Sites |
|---|---|
| 303 | |
| 244 | |
| 172 | |
| 73 | |
| 48 |
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