aston.ac.uk Overview
Alexa Rank
45,923
Daily Pageviews per Visitor
3.3
Daily Time on Site
3:45
Bounce Rate
40.6%
Search Traffic
35.5%
Total Sites Linking In
2,158
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
49.3% |
|
India |
14.2% |
|
Nigeria |
8.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,501 |
|
India |
27,431 |
|
Nigeria |
4,381 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
aston university |
8.01% |
|
aston map |
4.42% |
|
blackboard aston |
2.56% |
|
aston business school |
2.18% |
|
aston email |
2.15% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 24,318 | |
| 47,874 | |
| 23,510 | |
| 21,618 | |
| 64,261 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,051 | 5 | |
| 2,747 | 15 | |
| 2,430 | 8 | |
| 2,258 | 15 | |
| 1,032 | 24 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
vice chancellor |
283 | 32 |
|
higher education |
109 | 36 |
|
birmingham city |
31 | 16 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
international business management |
33 | 25 |
|
cas |
30 | 52 |
|
scholarship |
29 | 54 |
|
msc in logistics and supply chain management |
27 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
how to write personal statement |
66 | 23 |
|
strength training program |
67 | 27 |
|
barbell row |
58 | 40 |
|
chin ups |
64 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online mba |
17 | 59 |
|
uk online mba |
17 | 51 |
|
dba online uk |
17 | 58 |
|
luxury brand management courses in uk |
16 | 43 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how to add password to pdf |
22 | 1.75% |
|
put password on folder |
16 | 3.73% |
|
andrew ellis |
17 | 3.67% |
|
push workouts |
14 | 4.5% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 38.3% | |
| 35.5% | |
| 34.8% | |
| 29.2% | |
| 24.3% |
| Website | Referral Sites |
|---|---|
| 2.6 k | |
| 2.2 k | |
| 2.2 k | |
| 2.2 k | |
| 1.2 k |
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