appoutdoors.com Overview
Alexa Rank
1,072,251
Daily Pageviews per Visitor
2
Daily Time on Site
1:59
Bounce Rate
57.1%
Search Traffic
16.7%
Total Sites Linking In
55
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
80.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
294,428 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
appalachian outdoors |
16.36% |
|
appoutdoors |
4.48% |
|
patagonia lanyard |
3.19% |
|
appalachian outdoors state college |
1.99% |
|
hydro flask wide mouth vs standard |
1.8% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 425,161 | |
| 1,125,411 | |
| 601,368 | |
| - | |
| 379,541 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
outdoor stores |
28 | 31 |
|
patagonia hip pack |
19 | 25 |
|
patagonia lightweight travel mini hip pack |
17 | 22 |
|
patagonia magnolia spring dress |
17 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
outdoors store |
60 | 23 |
|
mammut |
59 | 44 |
|
icebreaker |
62 | 48 |
|
arcteryx |
33 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
outdoor store |
29 | 71 |
|
patagonia baggies review |
17 | 47 |
|
mountain khakis clearance |
15 | 47 |
|
patagonia store locator |
14 | 44 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hydro flask clearance |
21 | 2.34% |
|
patagonia water bottle |
14 | 4.45% |
|
north face |
61 | 0.01% |
|
the north face |
58 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.7% | |
| 31.7% | |
| 16.7% | |
| Website | Referral Sites |
|---|---|
| 108 | |
| 55 | |
| 47 | |
| 33 |
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