applause.com Overview
Alexa Rank
63,388
Daily Pageviews per Visitor
2.7
Daily Time on Site
3:35
Bounce Rate
42.5%
Search Traffic
22.4%
Total Sites Linking In
494
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
32.7% |
|
India |
29.4% |
|
Canada |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
48,049 |
|
India |
70,810 |
|
Canada |
67,047 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
applause |
23.62% |
|
functional testing |
2.49% |
|
super app |
2.36% |
|
devops engineer |
2.22% |
|
applause testing |
2.19% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 224,254 | |
| 322,539 | |
| 286,030 | |
| 364,052 | |
| 38,497 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 443 | 15 | |
| 294 | 5 | |
| 290 | 3 | |
| 8 | 327 | |
| 1 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
digital experience |
98 | 43 |
|
software development |
54 | 73 |
|
test case |
46 | 85 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
manual testing tools |
36 | 21 |
|
testing tools |
30 | 29 |
|
software testing tools |
29 | 27 |
|
outsourced testing services |
29 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
test software |
56 | 16 |
|
testing platform |
56 | 11 |
|
smoke testing |
58 | 38 |
|
black box testing |
60 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
software testing company |
30 | 54 |
|
app testing company |
30 | 54 |
|
application testing company |
29 | 25 |
|
functional vs non functional testing |
27 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
product live |
12 | 3.05% |
|
online shopping trends 2021 |
11 | 4.73% |
|
types of software testing |
28 | 0.58% |
|
applause meaning |
28 | 0.52% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.8% | |
| 62.5% | |
| 48.2% | |
| 22.4% | |
| 4.8% |
| Website | Referral Sites |
|---|---|
| 494 | |
| 366 | |
| 177 | |
| 109 | |
| 48 |
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