ampol.com.au Overview
Alexa Rank
366,494
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:12
Bounce Rate
49.6%
Search Traffic
48.7%
Total Sites Linking In
192
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
85.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
6,746 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ampol |
20.82% |
|
caltex |
12.36% |
|
caltex near me |
3.49% |
|
caltex australia |
3.24% |
|
adblue |
2.19% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 985,273 | |
| 4,390,523 | |
| 421,745 | |
| 3,684,981 | |
| 2,579,605 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 11 | 4 | |
| 8 | 3 | |
| 7 | 4 | |
| 4 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
australians |
2 | 10 |
|
new south wales |
2 | 8 |
|
service station |
2 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
petrol station near me |
23 | 26 |
|
98 octane fuel |
16 | 8 |
|
petrol pump near me |
15 | 30 |
|
fuel station near me |
14 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
petrol station near me |
49 | 26 |
|
fuel station near me |
54 | 14 |
|
fuel price |
65 | 32 |
|
shell petrol price |
52 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
firewood for sale near me |
16 | 55 |
|
buy e85 |
9 | 53 |
|
woolworths petrol prices |
8 | 48 |
|
starmart online |
8 | 47 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
everyday rewards |
27 | 0.32% |
|
asx announcements |
26 | 0.5% |
|
gas station |
41 | 0.05% |
|
uber momentum |
12 | 2.41% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.7% | |
| 33.3% | |
| Website | Referral Sites |
|---|---|
| 212 | |
| 192 | |
| 62 | |
| 31 |
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