allbirds.co.nz Overview
Alexa Rank
703,456
Daily Pageviews per Visitor
3.2
Daily Time on Site
2:47
Bounce Rate
35.9%
Search Traffic
27.1%
Total Sites Linking In
40
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
79.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
3,633 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
allbirds |
25.33% |
|
all birds |
12.61% |
|
allbirds nz |
4.22% |
|
all birds shoes |
3.2% |
|
all birds nz |
2.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 393,429 | |
| 13,338 | |
| 587,173 | |
| 498,199 | |
| 581,696 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 20 | 2 | |
| 9 | 2 | |
| 9 | 23 | |
| 8 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
carbon neutral |
8 | 2 |
|
wool |
9 | 1 |
|
sustainable practices |
7 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
allbirds sneakers |
41 | 27 |
|
all bird |
32 | 20 |
|
how to wash allbirds |
30 | 28 |
|
allbirds return policy |
30 | 28 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
tree runners |
46 | 20 |
|
allbirds sneakers |
64 | 27 |
|
all bird |
64 | 20 |
|
tree dashers |
52 | 9 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
allbirds store |
39 | 67 |
|
most comfortable shoes |
35 | 64 |
|
buy allbirds |
33 | 64 |
|
allbirds shoes website |
28 | 15 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
wool shoes |
32 | 0.41% |
|
allbird |
30 | 0.38% |
|
how to wash all birds |
15 | 2.34% |
|
all birds kids |
12 | 2.06% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 28.1% | |
| 27.1% | |
| 26.9% | |
| 20.4% | |
| 17.7% |
| Website | Referral Sites |
|---|---|
| 1.4 k | |
| 73 | |
| 63 | |
| 40 | |
| 25 |
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