There are many drinks and each claim the responsibility of giving you the taste as well as enjoyment of the drink. Snapple is one such drink. There are many ways to market the drinks and to retain that market is even harder than the marketing itself. Snapple knows how they can capture the youth’s attention and there taste bound to Snapple only.
1. Interesting capturing tactic
The best thing about Snapple is not its taste but what it offers is what is liked by many. Its taste may not be that much missed at its cap is missed. It is interesting but many other drinks are adopting this strategy to capture their market with a tight grip.
2. Innovative
The idea of presenting “facts” in the cap is innovative, indeed. This strategy has gone beyond only praising the product’s taste or its freshness but also giving a whole new dimension to the drink to think.
3. Out of the box
With Snapple facts, the youth is encouraged to think out of the box. Like, “fish cough” or “camel has three eyelids” are not the most commonly known things. In fact they are not known to many. It’s the Snapple that tells them that fish actually coughs.
4. Interesting and astonishing
Snapple presented 229 facts. And they are all interesting, astonishing and wonderful. When those 229 facts are read, they leave the readers with a strange feeling of wonder and amazement.
5. Odd world
According to Snapple world is full of oddities. It’s not just the plain boring world we live in but, it’s the world where “brad pit was rejected by Snapple cap editors” and “the sixth most common phobia is of vomiting”.
6. The weird facts are real
The interesting thing is that whatever a Snapple cap tells you is no joke. It is real but not known to you. And this is the thing which captures the Snapple drinkers’ attention towards this drink.
7. Unique idea
This unique idea was presented in 2002 as an ordinary marketing meet. But it turned out to be a big success and now it is known worldwide for this creative and innovative thought.
8. It was jokes before
The Snapple turned the cap’s real estate as the fact estate by placing small facts over it. Before Snapple another company used to put short jokes beneath the cap which was not that brilliant.
9: the total 300 facts
Within weeks the 300 facts were discovered. The first 180 facts were published at spring production while the other 120 were put as the second lot.
10: the 14 rejected facts
The Snapple administration has rejected 14 facts that proved out to be erroneous or were protested by some categories of the society.